COLLECTING MEMORIES

    CONCEPT

Clothes are not just pieces of fabric, but, like a second skin, bear the trace of many memories of its wearer. For example, clothes contain psychological memories such as attachment, emotions and memories associate with the clothes.

As fast fashion gains popularity, the number of people who treat clothes as disposal has rapidly increased. It is said that people buy twice as much as they did in 2000, but wear it for only half as long. While there are efforts in the fashion industry aimed at recycling, various alternative solutions are still needed. Nanako's collection proposes new sustainable and emotionally durable designs inspired by old crafts and vintage clothes. 

With each use, the wearer builds up an increasingly personalised pattern on the T-shirt; one stitch, one bead at a time. The patterns take on the quality of time; memories and emotions the T-shirt and its owner have shared. The collection expresses Nanako's wish for a closer relationship between people and the clothes they wear, cherishing the patterns and memories that the T-shirts have accumulated. 

The original textiles undergo various techniques such as hand stitching, hand dyeing, digital printing and memory shaping. Together they express a poetic concept and a vintage atmosphere, sensitive yet playful.

着る人が着るたびに、一つずつスティッチやビーズを加えていき、長く着れば着るほど模様が増えていく。

その模様は持ち主とそのtシャツがどれほどの思い出や感情を共有したかを表していて、持ち主はその歴史が

一目でわかる。模様と記憶と共に愛着、愛情も構築して大切に着て欲しいという思いを表現した作品です。

 

ファストファッションが流行して以来、洋服を気軽に買って気軽に捨てる習慣が急速に普及してしまいました。2000年時に比べて人々は倍の服を買い、半分の期間で服を捨ててしまうようになったと言われています。

ファッション界ではリサイクルやリユースの開発が進められていますが、まだまだ様々なサステイナブルデザインのアプローチが必要とされています。

 

作者は昔ながらのクラフトやヴィンテージの洋服からインスピレーションを得て、物理的な解決法ではなく感情に訴える新しいサステイナブルデザインを提案します。

化学繊維の形状記憶、手刺繍、デジタルプリント、手染めの施したオリジナルのテキスタイルは、ヴィンテージの雰囲気とポエティックなコンセプトを繊細ながらも楽しく表現しています。

  HOW TO USE ?
                  1 WEAR
   
 
 2 ENJOY                     3 ADD

If you decided to wear collecting memories today, just enjoy the day with it !


At the end of the day, add a pattern on it thinking about the day. You can choose how to add depend on your feelings, for example, stitch a long line on a big day and make a knot with blue thread on a sad day.

the more you wear it, the more special the T-shirt will be for you.

WHAT TO ADD ?
MAKE A KNOT
PUT IN A BEAD
STITCH A LINE
ATTACH A PIN

Title: Collecting memories

Photo: Mao Onoguchi

Model: Florrie Andrews

            Matthew Wang

© NANAKO KOBAYASHI 2020 All rights reserved.